Recently, we’ve seen many South Africans embrace local brands. It has contributed to the rise of streetwear luxury brands that do not take away the culture of South Africans but still offer high ...

Combining generational craft, fostered through relationships with local artisans, with modern references like 2000s pop culture, which Roveta remembers from her childhood watching VH1, the brand ...

says some old Rockford brands are more important to certain people. “Everyone has a different favorite,” Watson said. “It ...

First Turner Wathen and Jordan Morris launched a rum brand. Now, they are bringing back a 113-year bourbon brand that has ...

Both Conrad and Waldorf Astoria are operated by Hilton Worldwide. The new brand initiative provides suggested local travel itineraries for 1-, 3- and 5-hour timeframes in the destinations ...

While at the regional level, global brands top the list of most recognised brands using digital, local brands are increasingly using digital to communicate with consumers in their home countries. This ...

This initiative features collaboration with over 70 local brands across various industries from food and beverage, beauty, hotel, health and tourism to lifestyle experiences, including brands such ...

Custom labels are like a signature for clothing brands. They’re not just about slapping a name on a garment; they’re about creating an identity. Local designers are using these labels to tell their ...

The term ‘vocal for local’ and ‘atmanirbhar Bharat’ have become trending topics across engagement platforms since. What is encouraging to note is the quick uptake by consumer brands which ...

KEVANI is a media sales organization that promotes national and local brands through innovative and unique outdoor advertising destinations. Gary Drenik: Billboards are one of the oldest forms of ...

While global brands have been a factor of life since the British East India Company’s founding in 1600, the late 20th century saw a boom in companies’ marketing products and services under the same ...

The results showed what many observers might consider apparent: that 90% of travelers look for local brands and try to bring products home that in some way authenticate their trips and experiences.