Three out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason I see for this is that the ...

As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process. The pandemic has had a profound impact on the business-to-business (B2B) ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

Walking into today’s B2B buying process feels less like a marathon and more like a sprint. According to new LinkedIn data, nearly half of B2B deals now close within just 14 days. That acceleration is ...

B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha. The report was based on data from ...

To be able to craft a lucrative B2B sales cycle you need to reduce the complexity in the sales process so you can attract quality leads. Here are five ways you can do just that. In a recent marketing ...

In a recent marketing charts survey, 46.6% of businesses questioned said that it takes seven months to sell to a new client. That’s a setback to most businesses, to say the least. It’s challenging to ...

It should be no surprise that B2B customers take longer to make final purchase decisions than B2C customers. B2B customers must use factual reasoning and in-depth research to find solutions that meet ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Learn how connecting with prospects on social media can improve your lead-generation efforts.