Bombora's B2beacon delivers precise account- and buying group–level measurement, flexible activation without a subscription.

At the core of the new framework is Vereigen Media’s proprietary intelligence engine, which analyzes engagement patterns at ...

As B2B marketing floods into consumer channels, from TikTok-style video to Instagram ABM, the measurement playbook hasn’t kept up. Mediasmith’s Lexi Coulter shares a smarter way to track influence ...

Are you curious about what marketing leaders across B2B are measuring these days? How does it compare with what your organization is measuring? Forrester has recently completed its SiriusDecisions ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

There was a time when measuring marketing ROI was easy. The ROI of a direct mail piece could be calculated by simply subtracting the total production costs from the revenue directly generated by the ...

In the world of B2B, measuring the effectiveness of our activity has sometimes been ignored or certainly relegated to an afterthought. The Institute of Practitioners (IPA) in Advertising has recently ...

As B2B marketers plan next year’s campaigns, it has become common practice to analyze past campaigns to understand which programs, channels and content are driving pipeline and revenue. However, many ...

Today, Bombora, the true B2B data pioneer, announced the expansion of B2beacon™, a digital campaign measurement solution designed to address one of B2B advertising's biggest challenges: understanding ...