Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

The actor is joined by his wife, Elsa Pataky, in the ad, which will air during Super Bowl LX on Feb. 8 ...

Chris Hemsworth and Elsa Pataky star in a Super Bowl ad turning AI fear into comedy with Ultron-style Alexa energy.

Hemsworth’s latest action scene isn’t in an Avengers movie, but a stand-off with Amazon’s AI assistant, which he fears is planning elaborate ways to kill him. Maybe Ultron is still fresh in the Thor ...