Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...

WILKES-BARRE — Attorney General Michelle Henry this week announced a $10.25 million, 50-jurisdiction settlement with several major mobile device service carriers regarding allegedly deceptive ...

Tracking activity between desktops and mobile devices is finally a reality. Google announced it would begin showing advertisers paid search conversions that begin on one device, like a smartphone, and ...

Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 ...

As mobile devices continue to dominate the digital landscape, it’s crucial for businesses to develop a mobile marketing strategy that complements their existing desktop marketing efforts. However, ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...