A new study, “Eradicating Bot Fraud: The Path to Zero-Tolerance,” compared video ads served by ad platform Videology with bot-blocking tech from White Ops with video ads served without the tech and ...

The results are in – and they’re not pretty. “I’ve had my eyes opened and it’s frightening,” said Bob Liodice, president and CEO of the Association of National Advertisers (ANA), which released the ...

When I present my research on ad fraud at conferences (and on webcasts during quarantine), most marketers shake their heads in disbelief. It’s hard to believe there’s all this fraud going on when ad ...

Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ...

Further, most of today’s ad blockers also block tracking and analytics tags. Data from RescueMetrics reveals that a quarter of the analytics data is not being recorded because the analytics tags were ...

Integral Ad Science is unveiling some new steps to combat ad fraudsters, including the acquisition of a bot detection company called Swarm. CEO Scott Knoll told me that he was particularly interested ...

When you hear about bots in the news, it’s usually something bad. Bots, bits of software designed to perform routine tasks for their human creators, are often associated with scam calls, fake social ...

Yet another large-scale ad bot network had been revealed, this time with the potential to bilk publishers and advertisers of up to half a million dollars per day, according to The Wall Street Journal, ...

Here's some good news for marketers: The amount of advertising spend lost to online bot fraud is declining, according to a recent report from White Ops and the Association of National Advertisers (ANA ...

Internet bots — or computer software programmed to engage in criminal cyber activities — siphon billions of dollars a year from the ad industry. These bots create websites filled with infringed ...