Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

Adlispy has released a browser-based Chrome extension designed to support structured advertising research for SaaS, marketing ...

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this ...

GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations. Analysts are demanding analytic tools deliver features ...

Arms are being raised for high-fives all around. And why not? Your marketing team just knocked an ad out of the creative ballpark, highlighting your small business's differentiator with compelling ...

Editor's Note: Citing that its analysis was based on dated data that "did not properly reflect the current situation regarding ad fraud," the ANA has killed a link to it and that now dead link has ...

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U.S. ad spending fell 30% during the second quarter of 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media -- especially print, radio and out-of-home, ...

Google has misled advertisers by failing to meet promised standards when placing video ads on third-party websites, Adalytics has revealed. The research comes in light of similar findings that the ...

Google is funneling revenue to some of the web’s most prolific purveyors of false information in Europe, Latin America and Africa, a ProPublica investigation has found. The company has publicly ...