Print circulation figures have been the benchmark for advertisers to decide where the ad money goes and if the choices made have been right. However, in the absence of the Indian Readership Survey ...
The Audit Bureau of Circulations is reorganising its ABC print and ABCe digital elements into a single organisational strand to better reflect the changing shape of the publishing industry. The change ...
The absence of the Indian Readership Survey (IRS) since 2019 is causing significant challenges in determining the reach and effectiveness of newspapers in India. With no updated readership data ...