Kanye West went off on a scathing social media rant against Adidas accusing the company of influencing the Google algorithm to negatively impact his shoe sales

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

Kanye West, now known as Ye, demanded action and Adidas didn’t hesitate to deliver. On Tuesday, the rapper criticized the iconic sportswear brand in a lengthy Instagram post, accusing Adidas of continuing to profit from his Yeezy designs despite the partnership having ended long ago.

Looks like Kanye West is still a tad bit bitter about his billion-dollar breakup with adidas, as the polarizing music icon has once again launched an attack on his former business partners and decided to throw some shade at designer, Jerry Lorenzo in the process.

The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, slashing his net worth and ending his billionaire status.

Kanye West is calling out his former business partner Adidas over allegedly shady search engine tactics in a lengthy rant.

Kanye West has reignited his year-long feud with adidas and is calling out Jerry Lorenzo, calling him “corny and disloyal.”

Adidas has pulled all Yeezy merchandise from its website following Kanye West’s latest Instagram rant. The rapper and designer accused the brand of continuing to profit from Yeezy products despite their partnership officially ending.

Ye shared a screenshot of a Google search where, when searching Yeezy, the Adidas website comes up before his personal YZY site. “Members at adidas Stop doing this Stop doing your moves to hold me back,

Adidas is putting Yeezy in the past. The rap icon penned a lengthy rant on Instagram Wednesday, January 8, prompting the German sportswear company to move swiftly in granting the rapper's request made in the fiery post.