Dozens of U.S. ice cream producers are planning to remove artificial colors from their products by 2028, a dairy industry group and government officials said on Monday.

Turkey Hill Dairy and dozens of other U.S. ice cream makers are pledging to remove artificial colors from their products by 2028 as more food makers look to comply with a push by the FDA to rely more on natural ingredients.

Roughly 40 ice cream and frozen dessert companies have pledged to remove seven artificial food dyes from their products in less than three years, Michael Dykes, president of the International Dairy Foods Association (IDFA),