Hyundai executive talks benefit of 'multicultural marketing' as several companies dismantle DEI initiatives
Hyundai is standing by its DEI policies and launching a multicultural marketing campaign aimed at attracting Black consumers, ...
Hyundai executive says DEI ‘drives the bottom line’ as other companies ditch it
Automaker Hyundai renewed its commitment to marketing efforts focused on diversity, equity, and inclusion as similar ...
BizPac Review3d
One car brand refuses to let go of its DEI policies, says race-based marketing drives sales
The South Korean car manufacturer Hyundai has chosen to double down on so-called diversity, equity, and inclusion (DEI), prompting many car drivers to vow to never drive […] ...
FOX 10 Phoenix3d
Hyundai stands by DEI, says it ‘drives sales’
Hyundai is standing by its DEI policies and launching a new multicultural marketing campaign – and an executive says that it’s good for business. "In terms of the creative that we’re doing a ...
Queerty4d
Hop in gays! Hyundai accelerates its DEI commitment because rainbow dollars are still valuable
It’s official: We are now Hyundai gays. Earlier this week, the multinational automotive company made headlines after announcing it would NOT be dismantling its DEI efforts, despite mounting ...
Autoblog16d
What if Hyundai revived the Tiburon to challenge Honda's new Prelude?
With Honda announcing the return of the cult-classic Prelude, perhaps a revived Hyundai Tiburon might not be such a stretch after all. Maybe you're old enough to remember a time when Hyundai made ...