However, the search giant made a major, unrelated Chrome announcement earlier this week: Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a ...

Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet.

Google shared details on a recently introduced Chrome feature that changes how cookies are requested, with early tests showing increased performance across all platforms. In the past, single ...

But you read it right: Google is seriously considering plans to scrap third-party cookie deprecation in Chrome. Instead, Google is proposing some kind of TBD opt-out tool for third-party cookies.

Google has announced it will be keeping third-party cookies in its Chrome browser, marking a backtrack after years of claiming it was going to phase them out. The U-turn comes after advertisers ...

In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising industry. The decision to keep ...

Google says it will not roll out a standalone Chrome prompt to manage third-party cookies. Instead, users will keep seeing those individual website popups and have to manually manage what cookies ...

Search Engine Land » PPC » Google scraps new cookie prompt in Chrome Share Google's decision to maintain third-party cookies without a new consent prompt exposes ...

but the company's plans to kill cookies have been delayed repeatedly since 2022. Until today, Google was still planning to roll out a dialog in Chrome that would prompt users to turn off third ...

Google has given up on eliminating third-party cookies, shifting focus to user-controlled privacy features in Chrome. The brand will still aim to reduce cross-site tracking, while also adding IP ...