These crime dramas are a reminder that, branding issues aside, HBO Max has a pretty deep lineup of great movies. The Latest ...

HBO Max has run into an unexpected challenge while trying to update its name on X (formerly known as Twitter). The streaming service officially returned to the HBO Max branding this week, after ...

HBO Max is back. Prestige brand returns to streaming HBO Chairman Casey Bloys announced the move onstage during Warner Bros. Discovery’s upfront presentation in May.

The company has even shifted the app’s color scheme back to HBO’s iconic black and white, walking back the blue branding that accompanied “Max.” Still, this episode is a cautionary tale.

Originally, the WBD streaming service launched as HBO Max in 2020. Then, in 2023, the company controversially changed the name to simply Max — ditching the venerable network brand name.

UPDATE: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, after two years as “Max.” Warner Bros. Discovery has settled on a date ...

On Wednesday, HBO Max announced to the world that it had finally returned. The logo on the app and website have been updated to once again say HBO Max, removing the solo “Max” branding entirely.

Discover What’s Streaming On: Max has officially maxed out. In a brief press release shared Wednesday, the streamer announced that “HBO Max is back,” with a simple message: “It’s good to ...

And while some of the Max-branded shows, including "The Pitt," are critically acclaimed, it was the HBO fare, including "The White Lotus," that has been the most consistent draw for subscribers.