Amazon wins a major court battle as a U.S. judge dismisses a subscriber lawsuit over the introduction of ads on Prime Video, ...

A federal judge in Washington state has dismissed a class-action lawsuit against Amazon for putting ads on Prime Video. In a ...

Prime Video content will start streaming with ads in the Netherlands in late August. Amazon has begun notifying its Prime ...

Prime Video is celebrating the massive success for the launch of the third and final season of Jenny Han’s “The Summer I Turned Pretty” by asserting this is just the beginning of its long-term ...

Amazon's video ads VP laid out his plan to grow TV ad share, ... but our strategy is to have a diverse set of ad experiences that do not just rely on growing 15 and 30-second commercials." ...

Amazon’s full-year advertising haul reached $56.2 billion in 2024, the first year in which ads ran on Prime Video. That’s nearly double the figure from three years prior. “It is likely that Prime ...

Amazon is shutting down Freevee, its free ad-supported streaming television (FAST) service, as it heightens focus on selling ads on its Prime Video subscription service. Amazon, which has owned ...

Amazon reports its ad-supported Prime Video now reaches over 130 million monthly U.S. viewers, ... As part of its advertising strategy, Amazon is pushing forward with new technologies, ...

Amazon Ads solution: Prime Video ads, Streaming TV, Sponsored Brand Video, Amazon DSP, Sponsored Video, Custom Ads, Amazon Marketing Cloud (AMC). Results : more than 162.8% increase in impressions, ...

Amazon’s ad game is changing fast, and brands that stick to old strategies won’t keep up. AI-powered video ads, Stream TV and connected platforms are opening up huge opportunities–but Amazon ...

Amazon introduced an optional paid tier for ad-free Prime Video streaming in early 2024, putting the platform in direct competition with Netflix, Disney+, Max, Apple TV+, and others.

As Amazon rolls out ads on Prime Video in India, it signals more than just a new monetisation strategy — it’s a move to fortify its broader ecosystem, especially when quick commerce players ...